Porsche 718 electric Boxster and Cayman models lead the expanded portfolio Porsche put on the record today. At its Capital Markets Day at the Weissach Development Centre on October 7, 2026, the company said an expanded product portfolio will start with the all-electric 718 Boxster and Cayman models, which are expected to support sales in their first full year of production in 2028.
That is the product line U.S. sports-car shoppers should bookmark. The rest of the day was strategy framing under the name Sportwagenschmiede ’35.
All-electric 718 in 2028
Porsche did not publish range, battery size, price, or a U.S. on-sale month for the new mid-engine pair. What it did say, in the official newsroom release (and the matching EQS corporate text), is that the next Boxster and Cayman are all-electric, and that 2028 is their first full production year for sales support.
For readers still waiting after the prior combustion 718 run wound down, the takeaway is simpler than the full investor deck: the replacement path Porsche is presenting is battery-electric, not a dual ICE/EV fork for that line.
B-SUV combustion and hybrid beside Macan EV
The same 2028 window also brings a different kind of Porsche. The company said a new B-segment SUV will be presented that year and offered in parallel with the current all-electric Macan. That new SUV is specified with internal combustion and plug-in hybrid powertrains. Porsche expects a noticeable contribution to sales and profitability in 2029, after the 2028 series ramp.
That pairing is the cleanest product-level picture of Porsche’s three-pronged powertrain stance on Capital Markets Day: keep investing in brand-defining combustion and plug-in hybrid drives and in the next generation of battery technology, rather than treating every segment the same way.
CEO Dr Michael Leiters framed the wider plan as strengthening Porsche’s sports-car brand across model lines, with efficiency work in phases and a near-term focus on cost and financial robustness. Guiding principle remains Value over Volume. Medium-term ambition includes a Group operating return on sales of 10 to 15 percent and an Automotive net cash flow margin of 9 to 12 percent, with long-term targets of 15 percent and 12 percent. Break-even is aimed at below 200,000 units.
911 stays off a full-BEV path
The October 7 newsroom package does not restate a hard line on the 911’s electrification. That came earlier. At Porsche’s June 23, 2026 Annual General Meeting, Leiters said the in-house performance hybrid is a fundamental building block for the 911, and that there will never be a fully electric 911, language preserved in the AGM speech PDF and on the AGM newsroom page.
So the map for U.S. readers looks like this: next 718 presented as electric-only for 2028 volume; Macan already electric with a combustion/PHEV B-SUV sibling arriving beside it; 911 still described as hybrid-forward, not a pure BEV.
Porsche also pointed to a potential mid-engined super sports car platform for a model line above the 911, with a social glimpse already out and a fuller preview on October 15. That stays a halo teaser until the preview lands, not a priced product for today.
Shoppers who want current Porsche EV dollars in the U.S. this month still have to match dealer paperwork to live factory programs. We walked the verified October stack, including Porsche’s Welcome credit window, in our VW Group October 2026 EV incentives note.
FAQ
When does the electric Porsche 718 go into full production?
Porsche said the all-electric 718 Boxster and Cayman are expected to support sales in their first full year of production in 2028. It did not publish a U.S. reservation date or MSRP in the Capital Markets Day release.
Are both the Boxster and Cayman going electric?
Yes. The newsroom release names the all-electric 718 Boxster and Cayman models together as the first products in the expanded Sportwagenschmiede ’35 portfolio. Porsche did not split the two body styles onto different powertrain paths in that announcement.
Will Porsche still sell gas and hybrid SUVs next to the Macan Electric?
Yes, on the company’s own timeline. A new B-segment SUV with combustion and plug-in hybrid powertrains is to be presented in 2028 and offered in parallel with the current all-electric Macan, with a stronger sales and profit contribution expected in 2029.
Did Porsche say the 911 will never be fully electric?
Not in the October 7 Sportwagenschmiede ’35 newsroom release. That line comes from Leiters at the June 23, 2026 AGM, where he called the 911 performance hybrid fundamental and said there will never be a fully electric 911.
The electric 718 timing is now on the official product calendar. Specs and U.S. pricing will matter when Porsche publishes them. Until then, treat 2028 as the first full production year Porsche is willing to put on the record.
